Resources & Opportunities
Marketing Resource Welcome Packet
We’ve consolidated all of our marketing resources and communication tools that the Pike Place Market PDA uses into one clickable document. Download and share it below to stay in the know and learn how to take advantage of these opportunities!
Become a Part of the Market eGift Card
The Pike Place Market PDA has partnered with Yiftee, a digital gift card platform, to offer a Market-wide gift card redeemable at any participating business that registers. This is an easy way to attract patrons to your business and establish a broader customer base at no extra cost to you!
For Active Gift Card Businesses
For businesses currently on the Market Gift Card, visit below for a printable one-pager that provides a quick overview on the program and troubleshooting tips while using it. Save this and share it with your staff to train them on how it works.
2024 Cruise Ship Schedule
The Port of Seattle has posted its 2024 Port of Seattle cruise ship schedule. View it!
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- 2024 Schedule (Published May 1) – Click Here
- Port of Seattle Website – Click Here
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Seattle Convention Center Upcoming Events
View upcoming dates alongside anticipated attendance for events for the next month at both convention center facilities by visiting here.
PDA CO-OP Advertising Program
Stretch your advertising dollars and amplify your efforts by participating in the PDA CO-OP Advertising Program!
PDA active Commercial and active Daystall permit holders can participate in various advertising initiatives from print to digital advertising. The business must create, purchase and pay in full for individual advertising projects then submit for up to 50% reimbursement of their advertising cost.
Reimbursement is available on a first-come, first-served basis while funds remain.
Commercial Requirements and Funds
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- Commercial businesses much be open at least six days a week.
- Commercial businesses can receive up to $700 annually
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Daystall Requirements and Funds
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- Daystall Craftspeople and Farmers must be actively selling at the Market according to current daystall attendance rules
- Daystall Craftspeople and Farmers can receive up to $350 annually
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Content Calendar Submissions
We want to promote your business!
The Marketing Team is always on the lookout for exciting – and inspiring – ways to showcase the Market. That’s where you come in. Submit your consumer-facing content ideas about your business for consideration. It doesn’t matter if it’s big, small, fully baked or just a spark – please don’t hesitate to share your story.
- Halloween/ Harvest – Share you spooky treats and treasures or something you are offering as a seasonal harvest special. How can shoppers and locals engage with your business during Fall?
- Deadline: October 25
- Holiday Gift Guide – Share any product, specials, seasonal meals, etc you want shoppers to know about for the holiday season. How can shoppers and locals engage with your business during the holidays?
- Deadline: November 17
- Local Appreciation – Does your business offer any specials for locals? Are there stories we can tell about your business that are important for our local community to know?
- Deadline: Ongoing
- General (Rolling) – Tell us any updates about your businesses, specials, gift ideas, story ideas, etc. Tell us any updates about your businesses, specials, gift ideas, story ideas that we can share.
- Deadline: Ongoing
Small Business Workshops
The Pike Place Market PDA offers small business workshops designed specifically for Pike Place Market tenants. These workshops are intended to help you learn new skills, gain local customers and plan for sustainability. They are free and open to all Market businesses.
Oct 15 – Tax Savings Strategies for Small Businesses
Oct 16 – Google Search Ads for Small Businesses 2024
Oct 18 – Marketing Tips for a Winning Holiday Season
Oct 22 – Instagram Live Sales 101: Tips from a Market Pro
Oct 24 – Digital Marketing to Grow Your Business
Free Resources for Small Businesses
Back to Biz
Former Starbucks CEO Howard Schultz has partnered with Seattle-based production company Creative Live to launch a FREE online learning platform to help small businesses accelerate their recovery from the COVID-19 pandemic. The program features more than 400 video lessons, articles, and tools from entrepreneurs.
Business Impact NW
A nonprofit Community Development Financial Institution (CDFI) dedicated to serving underbanked entrepreneurs. They provide coaching, classes, and access to capital to community small businesses, with an emphasis on working with traditionally underserved populations – entrepreneurial low/moderate income earners, women, BIPOC, veterans, immigrants & members of the LGBTQ+ community.
SCORE
SCORE offers free business training on a variety of small business topics. Watch low or no-cost webinars, take online courses or attend online workshops. If you enjoy learning in person, attend a local workshop. SCORE also offers FREE business mentorship and resources for minority business owners.
Counterfeit Bill Preparedness
To combat fraudulent activity, we’ve prepared resources for Market businesses and staff to be prepared with the knowledge to identify invalid currency. Review the attached resources below from the Washington Retail Association and Secret Service to help take the necessary steps to protect your business. We also recommend this article for best practices — How to Spot Counterfeit Money