Small Business Workshops

Small Business Workshops

The PDA offers small business webinars designed specifically for Pike Place Market tenants. These workshops are intended to help you learn new skills, gain local customers and plan for sustainability. These workshops can be taken as a series or by themselves and are FREE to all businesses within the Market.

Current Workshops

The Pike Place Market PDA is offering new workshops as part of its fall Professional Development Series. These classes are designed specifically for Pike Place Market tenants and are intended to help you run your business more effectively and efficiently, gain more customers and plan for sustainability.

Own Your Worth: Building a Financial Safety Net for You and Your Business (In-Person)
Tuesday, December 13 | 6:00pm – 7:00pm
Class Location: Pike Market Senior Center – click here for directions

This workshop focuses on the financial moves you should make to keep yourself on financial footing during the ups and downs of your business. We discuss P&L, emergency funds, important insurance including P&C, E&O as well as life insurance, etc. We also concentrate on using a business to superfund your retirement and significantly increase your net worth.

Register

 

Class Instructor: Stacy Francis

Stacy is the President and CEO of Francis Financial, Inc. and has over 20 years of experience in the financial industry. Stacy is the founder of Savvy Ladies™, a nonprofit organization dedicated to educating and empowering women to take control of their finances. Savvy Ladies has helped over 20,000 women through free one-on-one financial counseling, workshops and retreats. She is a nationally-recognized financial expert being one of twenty of the nation’s leading wealth managers on CNBC’s Digital Financial Advisor Council, a member of the Forbes Finance Council as well as an expert contributor for The Wall Street Journal.

Available Work Shop Class Recordings (11)

The PPM Marketing Checklist All Market Businesses Need

The PDA has launched several new programs this year and we want to make sure you are taking full advantage of them. In this workshop we will cover all the tools you have right at your fingertips just for being a Market business. These programs can support your advertising goals, reach your audience and create a new following.

  • Learn how to update your Market Directory and tips for reaching your customers
  • Watch How to Guides for easily using the Co-Op Advertising program
  • Review the Market Gift Card and how to get involved
  • Educate on Market Trademarks and more!

Webinar Recording

Holiday Prep Bootcamp: Strategies for Selling More During The Holiday Season

Want to make this holiday season your best quarter yet? It all starts with a stellar social media marketing strategy. In this workshop, we are discussing a festive, strategy-based approach for creating successful content leading up to the holidays. You’ll walk away with a ton of actionable content ideas that drive engagement and sales.

  • Explore tips and tricks for preparing for the holiday season
  • Get the important dates on your calendar, so that you can plan your content accordingly
  • Discover how to tastefully infuse gift-giving and charitable donations into your marketing
  • Learn how to showcase your products in a festive way

Webinar Recording

Handout: Holiday Printable Calendar

Social Media Hacks All Businesses Should Be Using

Have you been posting on Instagram and Tiktok for a while now, but you haven’t seen the results that you were hoping for? If so, this workshop is for you! In this session, we’re diving into all of the best video marketing strategies to help you elevate your content and position your business as the go-to provider. We will also cover how to take one video and repurpose it to other platforms automatically – so that your business looks like it’s everywhere with minimal effort.

  • You’ll learn about Tiktok and Instagram best practices for elevating your content, attracting your target customers with ease, and making more sales
  • Discover strategies for getting the most mileage possible out of your social media content creation
  • Streamline your marketing and build an omnipresence for your brand by automatically repurposing your video content across various social media platforms

Webinar Recording

Handout: Content Repurposing Flow

Handout: Tools Mentioned in Training

The Importance of Video Marketing On Social Media And How To Get Started

If you’ve heard that you need to start using video marketing to promote your business but you’re not sure HOW to do it, this workshop is for you. We’ll dive into why video marketing is currently the most effective way to get out in front of new audiences, including locals and visitors. Complete with a step-by-step training, you’ll walk away knowing EXACTLY how to create your very first video posts on Instagram Reels and Tiktok.

  • Explore how video marketing is impacting the modern business landscape
  • Discover how you can use video marketing to build trust with your audience faster
  • Leverage video to reach 1000s of people that have never heard of your brand – including locals and visitors – without spending any money on ads
  • Get an introduction to the step-by-step process of creating / posting videos on Instagram Reels and Tiktok

Webinar Recording

Handout: 150 Content Ideas

Handout: The Perfect TikTok Post Checklist

Optimize Your Directory Page

Optimize Your Directory Page

Did you miss our Optimize Your Directory Page workshop? Watch it and request your website login at the button below!

Optimize Your Directory Page

Learn How to be a Part of the Market eGift Card Launch

Learn How to be a Part of the Market eGift Card Launch

The Pike Place Market PDA has partnered with Yiftee, a digital gift card platform, to launch a Market-wide gift card redeemable at any participating business that registers. This is an easy way to attract patrons to your business and establish a broader customer base at no extra cost to you!

Learn More and Sign Up Today

E-Commerce Part 1: Getting Started on the Right Platform and Strategy

E-Commerce Part 1: Getting Started on the Right Platform and Strategy

This is the first video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

E-Commerce Part 2: Targeting Customers, SEO, Measuring Results

E-Commerce Part 2: Targeting Customers, SEO, Measuring Results

This is the second video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

E-Commerce Part 3: Promotion to Drive Traffic

E-Commerce Part 3: Promotion to Drive Traffic

This is the final part of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

Co-Op Advertising Program

Co-Op Advertising Program

The PDA has revised our Co-Op advertising program to help you with your marketing. In this webinar, you will learn simple ways to stretch advertising dollars. We will provide tips for effective social media advertising, email marketing, print recommendations and creating a budget.

Learn More

Workplace Safety:

Workplace Safety

The Pike Place Market PDA strives to provide a safe workplace and shopping center, free of verbal or physical threats. This webinar will teach you all the tools to feel confident and safe while at work.

Find more resources and opportunities open to all PDA Businesses and Permit Holders on the Market Tenant Dashboard, Pike Place Market’s Communication Center. If you have suggestions on workshops we should hold, please reach out through the contact form below.