Small Business Workshops

Learn how to claim your listing to make updates, features to customize your page, what to include and more! Having an online presence is more important than ever! That’s why we created pages for each Market business on the Market website. Your directory page is the first stop customers visit to learn more about your business. Think of your Directory Page as a mini-website to support your official website. With a continuous flow of visitors to PikePlaceMarket.org, it’s essential that you are presenting accurate information about your business to your shoppers. This is your chance to take ownership of your directory page, reach existing customers, and attract new audiences.

Why is Your Directory Page So Important?
This is a HUGE opportunity for your business to get in front of locals and be discovered by visiting shoppers! Plus you will receive FREE Advertising provided by the PDA.

2022 MARKET DIRECTORY STATS
• 581,400 page views to our Market Directory Main page
• 729,654 page views to individual Market Business Directory pages
• 167,410 clicks to outbound links from individual Market Business Directory pages
    This is either the shop now button or the website link click
• 47,693 businesses added to itineraries with an average of 21 businesses to each itinerary
• 84,000 clicks to our “See Who’s Open” Page

View the Presentation

This workshop focuses on the financial moves you should make to keep yourself on financial footing during the ups and downs of your business. We discuss P&L, emergency funds, important insurance including P&C, E&O as well as life insurance, etc. We also concentrate on using a business to superfund your retirement and significantly increase your net worth.

Presentation deck coming soon

The PDA has launched several new programs this year and we want to make sure you are taking full advantage of them. In this workshop we will cover all the tools you have right at your fingertips just for being a Market business. These programs can support your advertising goals, reach your audience and create a new following.

• Learn how to update your Market Directory and tips for reaching your customers
• Watch How to Guides for easily using the Co-Op Advertising program
• Review the Market Gift Card and how to get involved
• Educate on Market Trademarks and more!

Webinar Recording

Want to make this holiday season your best quarter yet? It all starts with a stellar social media marketing strategy. In this workshop, we are discussing a festive, strategy-based approach for creating successful content leading up to the holidays. You’ll walk away with a ton of actionable content ideas that drive engagement and sales.

• Explore tips and tricks for preparing for the holiday season
• Get the important dates on your calendar, so that you can plan your content accordingly
• Discover how to tastefully infuse gift-giving and charitable donations into your marketing
• Learn how to showcase your products in a festive way

Webinar Recording

Handout: Holiday Printable Calendar

Have you been posting on Instagram and Tiktok for a while now, but you haven’t seen the results that you were hoping for? If so, this workshop is for you! In this session, we’re diving into all of the best video marketing strategies to help you elevate your content and position your business as the go-to provider. We will also cover how to take one video and repurpose it to other platforms automatically – so that your business looks like it’s everywhere with minimal effort.

• You’ll learn about Tiktok and Instagram best practices for elevating your content, attracting your target customers with ease, and making more sales
• Discover strategies for getting the most mileage possible out of your social media content creation
• Streamline your marketing and build an omnipresence for your brand by automatically repurposing your video content across various social media platforms

Webinar Recording

Handout: Content Repurposing Flow

Handout: Tools Mentioned in Training

If you’ve heard that you need to start using video marketing to promote your business but you’re not sure HOW to do it, this workshop is for you. We’ll dive into why video marketing is currently the most effective way to get out in front of new audiences, including locals and visitors. Complete with a step-by-step training, you’ll walk away knowing EXACTLY how to create your very first video posts on Instagram Reels and Tiktok.

• Explore how video marketing is impacting the modern business landscape
• Discover how you can use video marketing to build trust with your audience faster
• Leverage video to reach 1000s of people that have never heard of your brand – including locals and visitors – without spending any money on ads
• Get an introduction to the step-by-step process of creating / posting videos on Instagram Reels and Tiktok

Webinar Recording

Handout: 150 Content Ideas

Handout: The Perfect TikTok Post Checklist

Optimize Your Directory Page

Did you miss our Optimize Your Directory Page workshop? Watch it and request your website login at the button below!

Optimize Your Directory Page

Learn How to be a Part of the Market eGift Card Launch

The Pike Place Market PDA has partnered with Yiftee, a digital gift card platform, to launch a Market-wide gift card redeemable at any participating business that registers. This is an easy way to attract patrons to your business and establish a broader customer base at no extra cost to you!

Learn More and Sign Up Today

E-Commerce Part 1: Getting Started on the Right Platform and Strategy

This is the first video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

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E-Commerce Part 2: Targeting Customers, SEO, Measuring Results

This is the second video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

E-Commerce Part 3: Promotion to Drive Traffic

This is the final part of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

Co-Op Advertising Program

The PDA has revised our Co-Op advertising program to help you with your marketing. In this webinar, you will learn simple ways to stretch advertising dollars. We will provide tips for effective social media advertising, email marketing, print recommendations and creating a budget.

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Workplace Safety

The Pike Place Market PDA strives to provide a safe workplace and shopping center, free of verbal or physical threats. This webinar will teach you all the tools to feel confident and safe while at work.