Co-Op Advertising Program Toolkit

Pike Place Market’s Co-Op Advertising Program Toolkit

Update: March 30, 2022

Welcome to your Co-Op Advertising Program’s Toolkit. Stretch your advertising dollars and amplify your efforts by participating in the PDA CO-OP Advertising Program!

The goal of the Co-Op Advertising program is to drive customers to the Market. This program covers offsite advertising content that helps drive customers to the Market and does not include onsite signage or content. Please see specific platforms for rules that apply.

PDA active Commercial and active Daystall merchants can participate in various advertising initiatives from print to digital advertising. The business must create, purchase and pay in full for individual advertising projects then submit for up to 50% reimbursement of their advertising cost. Reimbursement is available on a first-come. First-served basis while funds remain.

Please use the below resources and tools to get started.

Advertising Platforms that Qualify:

 

Social Media Advertising

  • Boosted Facebook post and/or Carousel Ads on Facebook or Instagram.

Email Marketing 

  • E-newsletter inclusion (must have a minimum of 50 valid subscribed emails)

 

Print Advertising

  • Print Media advertiser must distribute to a wide area and include multiple distribution outlets/areas.
  • Newspapers and Magazines

 

Co-Op Advertising Reimbursement

Commercial Business Details

  • Must be open at least six days a week
  • Eligible to receive up to $700 annually
    • Digital: Social Media Advertising – up to $400
    • Digital: Email Marketing – 3 times, at $75 per email and up to $300 total per year
    • Print Ads: Newspapers and Magazines – 50% of total ad placement cost

Daystall Business Details

  • Must be actively selling at the Market according to current daystall attendance rules
  • Eligible to receive up to $350 annually
    • Digital: Social Media Advertising – up to $200
    • Digital: Email Marketing – 2 times, at $50 per email and up to $100 total per year
    • Print Ads: Newspapers and Magazines – 50% of total ad placement cost

 

Submit a Co-Op Advertising Reimbursement

Submit monthly: Reimbursements will be processed on the second and fourth Monday of each month.
The final deadline for calendar year 2022 ad subsidy reimbursement requests is January 10, 2023 or until funds are gone (whichever comes first).

Please check all ad requirements and use the checklists to ensure you have met all the qualifications.

Submit a Reimbursement

Required Reimbursement Reports (4)

Social Media: Boosted Post Metrics Report
  • Go to your Facebook Page.
  • Click Ad Center in the left-hand menu and choose All Ads in the dropdown.
  • Find your active boosted post and click View Results.
Social Media: Carousel Ads - Insight Reports

The report should show results and amount spent. You can use the “reports” button to build a custom report or follow the simple instructions below. Save your report as PDF to upload for reimbursement.

  • Go to Ads Manager.
  • Click the Columns dropdown menu.
  • Select Carousel Engagement.
  • Click the Breakdown dropdown menu.
  • Click By Action.
  • Select Carousel Card.
Email Marketing
  • Include with your reimbursement how many emails it was sent to, the open rate and click through rate on the PPM graphic (at least 5 days after sending the email).
Print Ads
  • Attach the paid invoice
  • Print Ad creative required

TOOLS CREATED TO HELP YOU

Social Media Advertising

  • Boosted Post – Not Available at this time, reach out for assistance.
  • Carousel Ad Graphics

Email Marketing

  • Graphic Downloads

 

Print Ads

  • Badge Downloads

 

Social Media Advertising

Requirements, Examples and Checklist

Co-Op Advertising Requirements and Examples

Social Media Requirements and Examples

Co-Op Advertising Checklist

Social Media Co-Op Checklist

Boosted Post Options

Blog links are not available at this time.  Please reach out if you would like to boost a social media ad.

Carousel Ad Graphics

Restaurants

Eateries

Grocery

Retail / Craft

Services

Email Marketing Graphics

Requirements, Examples and Checklist

Co-Op Advertising Requirements and Examples

Email Marketing Requirements and Examples

Co-Op Advertising Checklist

Email Marketing Co-Op Checklist

Email Newsletter Graphics

Restaurants

Eateries

Grocery

Retail / Craft

Parking

Print Ads Graphics

Requirements, Examples and Checklist

Co-Op Advertising Requirements and Examples

Print Requirements and Examples

Co-Op Advertising Checklist

Print Advertising Co-Op Checklist

Logos with Transparent Background

Full Color

White

Black

Logos with White Background

Full Color

Black

Co-Op Advertising Questions

Name(Required)