31st Annual Magic in the Market

Saturday, November 28, 2026
11:00am – 6:00pm

Make It a Market Holiday!

Celebrate the season at Pike Place Market’s 31st Annual Magic in the Market! Bring your family, friends, and neighbors to experience one of Seattle’s most beloved holiday traditions. From festive music and twinkling lights to seasonal shopping and hands-on activities, the Market transforms into a winter wonderland with holiday fun for all ages.

Join us for a day of holiday cheer, explore the Market, discover gifts from local businesses, and gather with the community for our spectacular tree lighting celebration!

Holiday Activities & Experiences

Free Photos with Santa

11am – 4pm (Line Closes 3pm) | Under the Public Market Center sign
Make a holiday memory with Santa! Stop by for a free photo with the big guy himself. The line closes at 3pm, so be sure to arrive early.

Elf Scavenger Hunt

Market-wide
Pick up a scavenger hunt card at the booth next to our holiday tree and keep your eyes peeled for the Market Elves on the Shelves, designed by Joey of dogear productions. Find at least five elves throughout the Market and enter to win a prize by returning completed cards to the booth.

Light-Up Photo Ops

Under the Public Market Center sign
Capture the magic with festive, illuminated Market backdrops. Gather your family and friends for the perfect holiday photo!

STRUM Holiday Choirs

Economy Atrium
Enjoy the sounds of the season with live holiday choir performances.

Cookie Decorating

Economy Atrium
Let little bakers get creative with holiday sprinkles and frosting! Led by Chef Traci of Atrium Kitchen, this sweet, hands-on activity is perfect for children.

Build-Your-Own Snowperson Ornaments

North Pavilion
Join artist Joey Pickering of dogear productions for a hands-on winter art adventure! Choose cozy accessories for your wooden snowperson, add colorful painted designs, and bring your frosty friend to life. Kids of all ages are welcome.

Take-Home Coloring Cards

North Pavilion
Get creative with holiday coloring cards designed by Market artists. Take yours home for a little extra holiday fun!

Collectible Holiday Button

North Pavilion
The Market’s collectible holiday button is back! Visit the craft area to pick up the exclusive 2026 holiday button, designed by Market artist Carrie Narducci, owner of Pattern & Posy. Get yours while supplies last!

Holiday Busker Performances

11am | 12:15pm | 1:30pm | 2:45pm | MarketFront Plaza
Celebrate the season with live performances from Market buskers Party Cats, Raleigh Wilson, Zach Michaud, & Kylie Mallory.

Brasil in Motion Dance Performance

12pm | Pike Place Street
Enjoy a lively performance showcasing the energy, rhythm, and vibrant traditions of Brazilian dance right on the street with Brasil in Motion representing Baiana.

Explore Farm Fresh Lane

Pike Place Street
Stroll along Farm Fresh Lane to discover fresh ingredients for your holiday table, farm-fresh meals, and unique, locally grown and crafted finds to bring seasonal charm to your home.

Sip & Savor

12-6pm | Participating Market businesses
Raise a glass to the holidays! Guests ages 21 and older can enjoy festive beverages at participating Market businesses. No ticket is required. Simply purchase your drink directly from a participating business and bring a valid, 21+ ID.
Learn more about Sip & Savor.

Holiday Lighting Ceremony

5pm | Under the Public Market Center sign
End the day with a little extra magic! Gather beneath the iconic Public Market Center sign for our spectacular holiday lighting ceremony, featuring an energetic performance by the Can Can dancers and a festive concert with Carly Ann Calbero.

Join us as we light up the Market and celebrate 31 magical years of this cherished Seattle holiday tradition. We can’t wait to celebrate with you!