Immerse Yourself in a Spectacular Fusion of Art, Music, and Local Flavors, Transforming Seattle’s Iconic Pike Place Market into a Magical Wonderland Fit for the Whole Family

Seattle, WA – The holiday season in Seattle is about to get a whole lot more magical with the return of the 28th Annual Magic in the Market at Pike Place Market. This beloved tradition takes place on Small Business Saturday, November 25, 2023, from 11:00am to 5:30pm, promising an unforgettable day filled with holiday cheer and enchantment.

Magic in the Market has become a beloved holiday tradition in Seattle, and this year promises to be the most enchanting yet. The event offers an array of festive activities and attractions that capture the true spirit of the season. From families to friends and visitors, there’s something for everyone at Magic in the Market. This year’s event is shaping up to be the most spectacular yet, with a myriad of activities to make it a memorable holiday season for all.

Here’s what you can expect:

Free Santa Photos: From 11:00am to 4:00pm, capture the holiday spirit with a FREE photo with Santa. Santa will be perched atop the Market farm truck, creating a magical backdrop for cherished memories.

Special Shopping Offer: While supplies last, spend $50 at any Market business and receive two limited-edition Pike Place Market wrapping paper rolls as a festive gift. Simply bring your receipts to the Event Information Tent, located under the Public Market Center Clock & Sign before 4pm.

21+ Holiday Sip & Savor Tour: If you’re looking for an exclusive experience, don’t miss the 21+ Holiday Sip & Savor Tour. This tasting tour will take you on a delightful journey through the Market to savor special holiday beverages and treats at various stops. Tickets for this unique experience are available here, but be quick, they are sure to sell out fast!

Crafty’s Handmade Workshop: Elves in Action: Explore the creative side of the Market at Crafty’s Handmade Workshop. Discover unique handmade items and crafts created by talented artisans from the Market community. Watch these artists in action as they craft beautiful works of art right before your eyes.

Print Your Own Handmade Stocking: Be a part of the holiday magic by making a $50 craft purchase, showing your receipts, and printing your very own handmade stocking made with the help of Crafty’s handmade producer, GetMobii. It’s an activity for all ages, with live screen printing by Darras.

Glass Ornament Demo: Witness the enchanting art of glass blowing in action! Market glass artist, Gina Karaba of Karaba Glass Art will demonstrate her craftsmanship right before your eyes. Visit her tent on the MarketFront and be captivated by the mesmerizing process.

Win Prizes with Our Market Foundation: Stop by the Pike Place Market Foundation booth on the MarketFront for a chance to take photos with Santa Pig, donate for a Market Pig Pin, spin the community wheel, and enter to WIN a Charitable Market Gift Basket.

Live Holiday Music: Enjoy live holiday music with the STRUM Choral Performance in the Economy Market from 12pm to 2pm, and live holiday busker music at the MarketFront all day, adding a joyful soundtrack to your day.

Free Cookie Decorating: Bring your little ones to the Economy Atrium for a delightful cookie decorating experience provided by Chef Traci of Atrium Kitchen. Let your creativity shine as you decorate delicious cookies with your family.

Fresh Christmas Trees & Wreaths: Find the perfect fresh Christmas tree and wreaths from Oceanside Nurseries to adorn your home for the holiday season. Make your celebrations truly magical with fresh, fragrant greenery.

Farm Fresh Lane: Immerse yourself in the Farm Fresh Lane on Pike Place, savor farm-fresh meals, pick up the finest ingredients, and discover homegrown holiday décor for your festivities.

Lighting Ceremony
The highlight of the day will be the spectacular Lighting Ceremony from 5:00pm to 5:30pm under the iconic Public Market Clock & Sign. Join us as Santa and friends lead the countdown to light up the Market, accompanied by a dazzling dance number by the Can Can Culinary Cabaret dancers. Witness the Market’s tree, giant light-up vegetables and Market-wide lights illuminate the Holiday Season. Plus, don’t miss the exciting reveal of this year’s Pike Place Market holiday button.

Pike Place Market invites everyone to join in the celebration of the season’s magic at the 28th Annual Magic in the Market. This event promises a day filled with holiday joy and enchantment for all. Make It A Market Holiday and don’t forget to secure your tickets for the 21+ Holiday Sip & Savor Tour before they sell out!

For more information, visit

Don’t forget there are many other opportunities to feel the Magic of the Market this holiday season, with three additional holiday events at Pike Place Market. Mark your calendars:

  • Fri, Dec 1 Pike Market Senior Center’s 38th Annual Great Figgy Pudding Caroling Competition
    This heart-warming tradition is the largest fundraiser for the Pike Market Senior Center & Food Bank. Come enjoy holiday choirs and vote for your favorite!
  • Sat, Dec 9 Free Santa Photos + Market Shopping Gift
    Come down to Pike Place Market for your free holiday photo with Santa! Plus, visitors who spend $50 or more at any Market business can redeem for a special gift.
  • Mon, Dec 18 – Fri, Dec 22 Crafty’s Handmade HoliDAYS
    A week filled with artist demos, holiday music, the best handmade gift shopping in Seattle, and more!

Looking for holiday shopping inspiration? Look no further than the Pike Place Market Holiday Gift Guide.


Pike Place Market Preservation and Development Authority PDA – Celebrating 50 Years!
The nine-acre historic district is maintained and operated by the Pike Place Market Preservation and Development Authority (PDA), a nonprofit public corporation created by the City of Seattle in 1973. The PDA supports the Market’s remarkable community by increasing farm and food retailing opportunities, supporting small and marginal businesses, and providing services for low-income individuals. In addition, PDA helps protect the essence of the Market by preserving, rehabilitating and maintaining the buildings within the Market.


Media Contact
Madison Bristol, Marketing and Public Relations Manager
E: [email protected]
P: (206) 724-8142
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