Small Business Workshops

Google Search Ads for Small Businesses 2024

Google Search Ads – also known as PPC – put your business directly in front of people seeking your products and services. These ads are a fast, cost-effective solution for businesses of all sizes, whereas SEO and Social media require months of effort to have impact. Google campaign analytics also provide valuable insights into customer demand and audience trends, which can help inform future business and marketing decisions. However, Google’s push for automation and AI-assisted ad creation can leave business owners feeling frustrated and having little control in the process.

This webinar walks through key things business owners and Marketing leads should know before diving into this channel. We walk through:

• What Google Search Ads are and why they are valuable.
• Understanding search trends for your business.
• How to budget for a campaign.
• What to expect in the first 90 days of running a campaign.
• Common mistakes to avoid when running Google Ads.

Full Presentation

Workshop Recording

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Digital Marketing to Grow Your Business

This workshop will help you, the small business owner, develop a digital marketing strategy along with determining the specific tools you’ll use to make that digital marketing strategy successful. Topics covered in this workshop include:

• What is Digital Marketing
• Websites – what makes a great website
• Search Engine Optimization
• Use of Video throughout the digital marketing spectrum
• Paid advertising
• Email marketing
• Content development, including the effective use of blogs

When you leave this workshop, you’ll have a much better idea of how to build awareness of your product or services among your customers and potential customers. That will increase their interest in what you are selling, moving them to inquiring more. Finally, converting them to paying customers is the ultimate goal of this strategy so that you sell more of your products and services, and drive your business forward!

Full Presentation

Workshop Recording

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Instagram Live Sales 101: Tips from a Pike Place Market Pro

Looking for new ways to grow your sales and reach more customers? Ever considered using Instagram Live but weren’t sure how to get started?

Join us for a FREE educational webinar led by Instagram Live expert Megan Carlisle, co-owner of the Market Daystall business Nature’s Twist with her husband Alan. Megan has successfully used Live Sales as a vital part of her business model for years, particularly during the height of the pandemic.

In this webinar, Megan will take you behind the scenes of her successful Instagram Live Sales, sharing the techniques that have helped her turn viewers into loyal, repeat customers. She’ll guide you through the planning process, highlight which products perform best, and offer plenty of tips and tricks to help you create an engaging and fun experience. Plus, there will be time for Q&A—and you might even catch a live sale demo!

Resources link coming soon

Marketing Tips for a Winning Holiday Season

With the holidays accounting for such a large portion of your sales, it’s important to be prepared to capture your customer’s attention and those crucial year-end sales. However, there are a lot of holiday promotions out there and it can be difficult to get your customer’s attention. During this one-hour webinar,  you will learn tips and actionable steps to stand out from the crowd with a holiday marketing plan that leverages the channels that matter most to your business.

Workshop Recording

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Tax Savings Strategies for Small Businesses

This workshop focuses on the Federal tax saving strategies that work best for small businesses, which are:

• Electing S-Corporation status with the IRS.
• Maximizing the deduction for business use of the home.
• Demonstrating two ways you can compute the deduction for business use of personal vehicle.
• Providing you examples of 7 different retirement plans and showing you which one is best for you.
• Describing how to maximize the benefits of health savings accounts.
• Show you the difference between smart equipment purchases and not-so-smart ones for maximizing the tax benefit.
• Explain the difference between cash versus accrual accounting and let you know which is better for you.
• And much, much more!

Full Presentation

Key Concepts of the Tax Saving Strategies

Federal Tax Saving and Deferral Strategies

Unlocking Market Resources with Your Marketing Team

Discover the array of resources available right at your fingertips as a Pike Place Market business owner. Led by your dedicated Marketing team, this workshop will unveil valuable tools and opportunities designed to enhance your presence within the iconic marketplace. During this workshop, we’ll cover:

• Calendar Submissions: Hosting a workshop, ticketed event, or other experience at the Market? Learn how to effectively submit your business events to our recently upgraded calendar feature on PikePlaceMarket.org. Explore the simple steps to showcase your events and drive sales directly to your business.
• Co-Op Advertising: Turn your marketing efforts into revenue with Co-Op advertising. Your Marketing team will demonstrate the simple process of redeeming Co-Op advertising dollars.
• Market Gift Card Program: Join the 100+ Market businesses benefiting from the Market Gift Card. Discover how to participate in this free program, providing customers with another convenient way to experience the rich diversity of Pike Place Market. Plus, learn how these gift cards are gaining popularity as coveted convention and employee reward gifts, extending your reach to brand-new customers.

Don’t miss out on this invaluable opportunity to tap into the wealth of resources available exclusively to Pike Place Market businesses.

Webinar Recording

Instagram Marketing Boost for Market Businesses

Looking to give your Market business a powerful Instagram boost? Join us for an Instagram marketing refresher tailored specifically for Market businesses. After this workshop, you’ll be equipped with the confidence to leverage Instagram effectively to propel your Market business forward. Discover why video marketing, particularly through Instagram Reels, is currently one of the most effective tools to engage local customers and visitors alike.

During this workshop, we’ll cover:

• Current Instagram trends and how to incorporate them in your brand
• Maximizing engagement with Instagram Reels
• Generating captivating post ideas you can put into practice right way
• How to work with nano and micro influencers
• Harnessing the potential of Instagram Stories
• How Google adds social media posts to your business listings

Bring your experiences, success stories, and challenges in Instagram marketing to the table for an enriching discussion. Let’s elevate your Market business’s Instagram presence!

Webinar Recording

Instructors: Shopify POS Rep and SeaMonster Studios

Attention Pike Place Market businesses! Are you grappling with Shopify and seeking answers to your Shopify website and point of sales questions? Join us for an exclusive Shopify Expert Roundtable tailored just for you! In this intimate and interactive workshop, you’ll have the unique opportunity to ask all your Shopify-related questions directly to seasoned experts. Whether you’re puzzled by store setup, product listings, marketing strategies, or anything in between, our panel of Shopify gurus is here to provide clarity and guidance. Take advantage of this golden opportunity to gain invaluable insights and personalized advice from experts who understand the unique needs of Pike Place Market businesses. Whether you’re a beginner or a seasoned pro, there’s something for everyone in this enlightening roundtable discussion.

Note: If you are not currently using Shopify, this class is may not be for you.

Recording Coming Soon!

Boost your business’ revenue with a few simple but effective sales techniques. Making sales is more than just about having a great product, it also involves interacting with the customer. In this workshop we will learn and practice a handful of proven sales techniques that will leave your customers happy, satisfied, and wanting more.

Webinar Recording

Easily reach existing customers and attract new audiences this holiday season with five simple tools to make your Directory Page pop! In this online workshop, you’ll receive tips and inspiration that you can put into practice right away.

Learn how to:

• Create inspiring product photo galleries to showcase your diverse offerings
• Easily embed social media posts to cross-promote special offers, repost existing video content, and tell your story
• Use the Image Slider to add engaging activation and draw customers to specific web pages
• Use the Alert Bar to quickly inform customers of special hours, reservations, order deadlines, and more!

Webinar Recording

The PDA strives to provide a safe public market experience that is free of harmful threats. In this workshop, we’ll offer tenants tools to feel confident and safe in our area. Representatives from the Downtown Seattle Association and Seattle Police Department, assisted by our Security team, will lead this training session that’s tailored specifically to Market vendors in public-facing settings.

In this workshop, you’ll learn:
• Baseline safety precautions to navigate a busy urban environment
• Tips on when to call 911 and recognize a need for police assistance
• How to recognize, reduce, and manage aggressive behaviors using effective and compassionate techniques

View the Presentation from Downtown Seattle Association and SPD

Learn how to claim your listing to make updates, features to customize your page, what to include and more! Having an online presence is more important than ever! That’s why we created pages for each Market business on the Market website. Your directory page is the first stop customers visit to learn more about your business. Think of your Directory Page as a mini-website to support your official website. With a continuous flow of visitors to PikePlaceMarket.org, it’s essential that you are presenting accurate information about your business to your shoppers. This is your chance to take ownership of your directory page, reach existing customers, and attract new audiences.

Why is Your Directory Page So Important?
This is a HUGE opportunity for your business to get in front of locals and be discovered by visiting shoppers! Plus you will receive FREE Advertising provided by the PDA.

2022 MARKET DIRECTORY STATS
• 581,400 page views to our Market Directory Main page
• 729,654 page views to individual Market Business Directory pages
• 167,410 clicks to outbound links from individual Market Business Directory pages
    This is either the shop now button or the website link click
• 47,693 businesses added to itineraries with an average of 21 businesses to each itinerary
• 84,000 clicks to our “See Who’s Open” Page

View the Presentation

This workshop focuses on the financial moves you should make to keep yourself on financial footing during the ups and downs of your business. We discuss P&L, emergency funds, important insurance including P&C, E&O as well as life insurance, etc. We also concentrate on using a business to superfund your retirement and significantly increase your net worth.

Presentation deck coming soon

The PDA has launched several new programs this year and we want to make sure you are taking full advantage of them. In this workshop we will cover all the tools you have right at your fingertips just for being a Market business. These programs can support your advertising goals, reach your audience and create a new following.

• Learn how to update your Market Directory and tips for reaching your customers
• Watch How to Guides for easily using the Co-Op Advertising program
• Review the Market Gift Card and how to get involved
• Educate on Market Trademarks and more!

Webinar Recording

Want to make this holiday season your best quarter yet? It all starts with a stellar social media marketing strategy. In this workshop, we are discussing a festive, strategy-based approach for creating successful content leading up to the holidays. You’ll walk away with a ton of actionable content ideas that drive engagement and sales.

• Explore tips and tricks for preparing for the holiday season
• Get the important dates on your calendar, so that you can plan your content accordingly
• Discover how to tastefully infuse gift-giving and charitable donations into your marketing
• Learn how to showcase your products in a festive way

Webinar Recording

Handout: Holiday Printable Calendar

Have you been posting on Instagram and Tiktok for a while now, but you haven’t seen the results that you were hoping for? If so, this workshop is for you! In this session, we’re diving into all of the best video marketing strategies to help you elevate your content and position your business as the go-to provider. We will also cover how to take one video and repurpose it to other platforms automatically – so that your business looks like it’s everywhere with minimal effort.

• You’ll learn about Tiktok and Instagram best practices for elevating your content, attracting your target customers with ease, and making more sales
• Discover strategies for getting the most mileage possible out of your social media content creation
• Streamline your marketing and build an omnipresence for your brand by automatically repurposing your video content across various social media platforms

Webinar Recording

Handout: Content Repurposing Flow

Handout: Tools Mentioned in Training

If you’ve heard that you need to start using video marketing to promote your business but you’re not sure HOW to do it, this workshop is for you. We’ll dive into why video marketing is currently the most effective way to get out in front of new audiences, including locals and visitors. Complete with a step-by-step training, you’ll walk away knowing EXACTLY how to create your very first video posts on Instagram Reels and Tiktok.

• Explore how video marketing is impacting the modern business landscape
• Discover how you can use video marketing to build trust with your audience faster
• Leverage video to reach 1000s of people that have never heard of your brand – including locals and visitors – without spending any money on ads
• Get an introduction to the step-by-step process of creating / posting videos on Instagram Reels and Tiktok

Webinar Recording

Handout: 150 Content Ideas

Handout: The Perfect TikTok Post Checklist

Optimize Your Directory Page

Did you miss our Optimize Your Directory Page workshop? Watch it and request your website login at the button below!

Optimize Your Directory Page

Learn How to be a Part of the Market eGift Card Launch

The Pike Place Market PDA has partnered with Yiftee, a digital gift card platform, to launch a Market-wide gift card redeemable at any participating business that registers. This is an easy way to attract patrons to your business and establish a broader customer base at no extra cost to you!

Learn More and Sign Up Today

E-Commerce Part 1: Getting Started on the Right Platform and Strategy

This is the first video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

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E-Commerce Part 2: Targeting Customers, SEO, Measuring Results

This is the second video of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

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E-Commerce Part 3: Promotion to Drive Traffic

This is the final part of our 3 part E-Commerce series presented Robbin Block. Click the button to download the full presentation or watch the presentation below.

Download the presentation

Co-Op Advertising Program

The PDA has revised our Co-Op advertising program to help you with your marketing. In this webinar, you will learn simple ways to stretch advertising dollars. We will provide tips for effective social media advertising, email marketing, print recommendations and creating a budget.

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Workplace Safety

The Pike Place Market PDA strives to provide a safe workplace and shopping center, free of verbal or physical threats. This webinar will teach you all the tools to feel confident and safe while at work.