This weekend, Native-designed lifestyle brand Eighth Generation opens its highly anticipated flagship retail store in Pike Place Market.
Though the Eighth Generation team may be a newcomers to the Market, they have been in operation since 2008, steadily building a diverse following and robust product line—custom sneakers, hats, jewelry, smartphone cases, wool blankets and more—which, until now, has only been available online. In addition to beautiful retail displays, Eighth Generation’s new home includes a multipurpose room, providing a hub for community meetings, workshops and a rotating Artist-in-Residence program.
Founder Louie Gong (Nooksack/Chinese/French/Scottish) comes from a nonprofit leadership and education background, and is on a mission to flip the narrative on how cultural art is perceived while creating sustainably pathways for fellow Native artists. We talked with Louie to learn more about Eighth Generation’s new storefront, their "Inspired Natives" business model and the brand’s future goals.